Rewards
That Rock

Cracker Barrel wanted to launch rockin' new rewards program. And they wanted a lot of sign ups fast. So we enlisted the biggest new rockstar out there as our spokeswoman — Dolly Parton, who just so happened to be releasing her new Rockstar album around the same time. With the help of Dolly, we made Cracker Barrel's guests feel like rockstars every time they used their rewards. Because at Cracker Barrel, everyone gets the rockstar treatment — just like Dolly.

Client: Cracker Barrel

Agency: Dentsu Creative

AD: Krista Stanley

CW: Lauren Sitterly

Jr AD: Moira Vigne

Jr CW: Carli Mathias

CDs: Nako Okubo, Brianna Delphey

ECDs: Michael Straznickas, Dave Reger

We launched Rewards That Rock with a trailer that teased our big new rewards program. And, of course, our big new rockstar spokeswoman.